Today in Weird Product Launch News, we’d like to pose a rhetorical question: If you were asked to design a new Pringles flavor, what would you choose? Another question: does anyone really eat Pringles in the first place?
Apparently a lot of people do, but for some reason the chip-happy Kellogg Company felt the need to shake things up a bit. After what must have been a very strange series of market research sessions, the company debuted three new Pringles flavors: Pumpkin Pie Spice, Cinnamon and Sugar, and White Chocolate Peppermint.
The first two don’t sound too bad, but we really can’t get over the third. Sounds like a candy cane, a potato and a Godiva gift basket fell into the deep fryer together.
Well, someone will buy this monstrous meeting of sweet and savory. A few of those unlucky souls might even eat the chips in question (shudder).
Our question: how to sell it? What kind of marketing spin can one put on a product this strange?