When Will PR Retainers Bounce Back?
Despite debates over whether or not monthly retainer fees are the best billing option for PR agencies, they remain the standard of how agencies charge for their services.
Various industry executives have told PRNewser that some client retainers have gone down twenty to thirty percent, if not more over the last year and a half. Of course, this is anecdotal evidence, however one would be hard pressed to find an agency CEO who would claim that retainers have gone up.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in