When To Respond To Social Media Complainers And When To Let Them Be
Advertising Age tackles perhaps one of the biggest issues in social media communications these days — and perhaps one that PR and marketing agencies are asked weekly, if not daily: Should we respond?
Of course, the question is often in reference to a blog post attacking a company, a Twitter “uprising,” or some other sort of social media momentum threatening the brand’s business.
The story gives some rational advice for brands often dealing with information overload:
[Pete Blackshaw, exec VP of Nielsen Online], who has been working in the consumer-buzz space for more than a decade since founding PlanetFeedback.com
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