When Should Your Brand Get a New Mascot?

McDonald’s CEO Jim Skinner took a stand on behalf of Ronald McDonald at last week’s annual shareholders meeting in the face of criticism that the clown mascot promotes unhealthy eating habits and childhood obesity.

“Ronald McDonald is an ambassador for McDonald’s, and he is an ambassador for good,” Skinner said. “He does not advertise unhealthy food to children.”

Still, people continue to take issue with the mascot, wondering whether Ronald should be retired. Today, food website Epicurious asks whether there should be a change.

Recently, we’ve watched Aflac turn their search for a

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in