When Is User-Generated Content Not Useful?

To judge from Time Warner Cable’s director of digital communication Jeff Simmermon, the answer to the question above is “often.”

Simmermon was one of the speakers scheduled to take the stage today at Ketchum’s daylong “Respect the Internet” event, which is being livestreamed here as well. After a few audio glitches during the opener, the discussion “Brands as Creators and Innovators” began, with a chunk of the discussion focused on the uses of consumer feedback.

The other panel speaker, Erik

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in