What's the PR Price of Toyota’s Recall?

Public relations experts specialize in reality–particularly difficult realities. We know that the “fight or flight” response resides deep within human DNA and the DNA of the brands the we humans create. During challenging times, many chose to ignore the truth, to cover it up, or to slip into total denial. But the truth always prevails in the end, simply because it never goes away.

When mistakes are made, brands shouldn’t be afraid to appear human. The public, after all, is comprised of individuals, and each of us has our own moments of weakness, disappointment and poor judgment.

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