What's Reputation Got to do With it?
There’s no ignoring what people say about a company these days. And that makes reputation more important than ever. A Forbes article explains the importance of tying products and services with corporate image to make the most of the mix between corporate offerings and consumer needs.
It’s really about the companies and whether their actions are viewed as credible, whether they have earned the trust of some combination of the public, stakeholders, and the voices that influence the way the company is seen in a broader realm, the article suggests.
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