What’s Inside Coca-Cola’s Social Media Policy Document?

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By Joe Ciarallo

Coca-Cola Company’s Online Social Media Principles

More and more companies continue to tweak their social media policies – or develop first drafts. Social Media Governance has a database of 114 brand’s social media policies. According to a Deloitte “2009 Ethics and Workplace Survey,” “55% of executives admitted that their companies do not have an official policy for social networks-and 22% would like to use social nets, but don’t know how.”

Today, we get a look at The Coca-Cola Company’s social media policy (embedded above). Noted as one of the “ten principles” of how “Certified Online Spokespeople” should represent the company online: “When in doubt, do not post.”

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