What's Inside Coca-Cola's Social Media Policy Document?

More and more companies continue to tweak their social media policies – or develop first drafts. Social Media Governance has a database of 114 brand’s social media policies. According to a Deloitte “2009 Ethics and Workplace Survey,” “55% of executives admitted that their companies do not have an official policy for social networks-and 22% would like to use social nets, but don’t know how.”

Today, we get a look at The Coca-Cola Company’s social media policy (embedded above).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in