VW’s Matthias Müller Needs to Ask Himself, 'What Would Lee Iacocca Do?'

This is a guest post by Alex Flores, vice president of communications at Global Strategy Group.

Volkswagen_5

This is a guest post by Alex Flores, vice president of communications at Global Strategy Group.

Sadly, an in-trouble automaker is nothing new. It’s newsworthy, but nothing we haven’t seen before. When auto manufacturers make bad headlines it’s usually because of a safety recall, where a number of people have been injured, or worse, lost their lives. Since 2008, and way back in 1979 (Chrysler), domestic manufacturers have made headlines because of their financial troubles too. But when that happens, automakers’ financial troubles are part of larger stories about the economy, so they don’t get all the headlines.

In recent weeks, though, Volkswagen has pioneered an entirely new way of making really bad headlines.

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