What Is PR Becoming?
It’s the question of the day/year/decade, and our friend Matt Shaw, director of communications at the Council of Public Relations Firms wrote a post addressing it earlier this week. You should read it yourself, but here are some highlights:
Do labels like “public relations,” “advertising,” and “interactive” make sense any longer? Will entirely new disciplines emerge to replace these designations?
In our 2013 Q2 member survey, more than 90% of public relations firms reported selling social media strategy, social media crisis, mobile strategy, community management, website development and digital video production and distribution.
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