What boasts stability, sex appeal, and smooth-as-silk motion? Why, a chicken, of course!
Oh, and a Mercedes-Benz.
If you need a cure for the early-week-doldrums, this spot from agency Jung von Matt/Neckar Stuttgart is sure to brighten your morning. The commercial demonstrates the wonder of Mercedes’ “Magic Body Control” active suspension system with the unquestionable science of dancing chickens. While their bodies are gettin’ (involuntarily) groovy to Diana Ross’s “Upside Down”, their heads remain perfectly (hilariously) still.
Agency art director Lucas Osis and copywriter Nico Baumann say that there’s no CGI or tricky camera work involved in the spot. “Basically, we just put a chicken in front of the camera. Then we got choreographers to move them according to the music and filmed it…all the credits go to the chickens, which are just naturally able to keep their head steady.”