What Can Estée Lauder's New Focus on Corporate Responsibility Accomplish?
Yesterday brought news that The Estée Lauder Companies, in an move clearly designed to strengthen the brand’s reputation as a responsible company around the world, created a new position within its corporate responsibility unit.
The company chose Pamela Gill Alabaster, former SVP of corporate comms, sustainable development and corporate affairs at L’Oreal, to fill the new role with the general purpose of keeping CSR strategy “in alignment with the Company’s long-term business objectives”. What does that mean, exactly?
In recent years, Lauder launched various CSR initiatives focused on highlighting environmental programs and presenting a more diverse face to an expanding global market.
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