Wes Anderson and Roman Coppola's Charming Prada Promo Spot
We thought Brad Pitt’s painfully pretentious and nonsensical Chanel no. 5 ad had forever tarnished the concept of high fashion “content marketing” for us, but yesterday we finally came across a spot we can support.
The purpose of this three minute short film, directed by Wes Anderson and Roman Coppola, is to promote Prada‘s new fragrance Candy L’Eau. The short features all the quirk, charm and sense of humor one might expect from its creators, stars the lovely French actress/model Léa Seydoux and follows a sweet storyline that pays homage to the love triangles of French New Wave cinema.
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