Welcome Back, Justine Sacco
Dating app Hot or Not received a lukewarm mention on BuzzFeed this morning, with writer Peter Lauria describing the product as “once massively popular, cruel, and addictive”; his very headline had the company returning to “an overheated online dating market.”
As marrieds with dogs, we’re far less interested in the fortunes of said app than the little nugget buried at the bottom of the post:
“To help with the marketing and promotion of Hot or Not’s relaunch, Andreev has hired Justine Sacco, the former communications director for Diller’s IAC”
That was quick, wasn’t it?
In short, Sacco is now in charge of promoting the newly relaunched app, which has been supplanted by superior entries like Tinder over the past few years.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in