Welch's PR RFP Includes Eight Agencies
Jackie Alosso, Associate Marketing Manager, PR & Advertising at Welch Foods, Inc. just told PRNewser the following in regards to the company’s recently issued PR RFP:
Within the scope of the RFP, there will be a heightened focus on using public relations and health professional partnerships to educate consumers about our inherently healthy and distinctively delicious Concord and Niagara Grapes, grown by our family farmer owners, and our rich heritage as an American brand.
We began speaking with agencies invited to participate in the RFP a couple of weeks ago.
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