Oh, The Walking Dead. We still can’t quite get over your hilariously fake Southern accents, but we certainly admire your ability to inspire stunts like this one:
For the record, this clip is not endorsed by AMC.
It’s a little experiment created by Nebraska chemist and doctoral fellow Raychelle Brooks, who was inspired by the plot twist in which characters protect themselves from the undead by covering themselves in the foul smell of decay.
It’s also a great example of a trade group like The American Chemical Society getting the public to pay a little more attention to the important work its members do by playing off pop culture franchises.
All you need is a cool idea and some decent video production skills to win headlines. The pitch writes itself.
[H/T PR Examples]