Waggener Edstrom has opened its 17th office in Mumbai, India. BMC Software will be the office’s anchor account. WE is the global AOR for the company.
Madhuri Sen will lead the office as VP and MD. The office will focus on healthcare, tech, banking, and financial services and insurance.
According to the press release announcing the office, a recent study from WE and Blackbox Research shows marketers and corp comms pros in India only use 21 percent of their budgets on digital. But 90 percent say their companies will increase digital efforts in the next year.