Watch: This Spoof of a 'Generic Brand Video' Is Brilliant
Disclaimer: we’ve been fans of McSweeney’s publications for years. We also think, talk, and write about branding every day. So, this is pretty much the greatest thing we can imagine seeing this week.
McSweeney’s recently published a brilliant zinger of a piece by Kendra Eash, titled “This Is a Generic Brand Video,” which cuts the bullsh*t side of branding to the quick with lines like the following:
“We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train”
And this:
“Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?”
Ouch.
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