WATCH: Organic Food Takes on Meaningless 'All Natural' Labels in Snarky Ad
We’ve covered many-a-story about the controversy surrounding food labeling and the meaninglessness of the “All Natural” claim. Everyone from grassroots organizations and political groups to concerned parents and food bloggers have taken various stands to educate the public on what’s really in their food. Now, the latest group to tackle the weighty subject is organic business.
In a thoroughly amusing The Office-style mockumentary starring Josh Childs, organic food growers slam the falsity of the “All Natural” label and its sinister sibling “100% Natural,” and take a pretty good swipe at the ad industry while they’re at it.
After deftly laying a heavy dose of truth on the audience, the video concludes by shining a ray of hope into the darkness by claiming that while “All Natural” foods might contain GMOs and a host of other synthesized ingredients, “USDA Organic” is the real deal.
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