Was the Maker's Mark 'Watered Down Whiskey' Plan a PR Stunt?
Last week we came across a disheartening story: In an effort to meet increasing international demand, top whiskey brand Maker’s Mark announced plans to make do with less by literally watering down its products and reducing the alcohol content of each bottle from 45% to 42%.
Full confession: we have very strong opinions about bourbon! We find Maker’s to be a slightly overrated and overpriced distillery distinguished mostly by its unique packaging, but we still thought this was a very dumb idea for a brand whose appeal is all about the quality and, therefore, purity of its products.
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