In what seems to be a combination PR stunt/staffing experiment, Pizza Hut announced that it will be choosing someone to fill its currently empty Social Media Manager of Greatness role (what, no ninjas?) at the upcoming South by Southwest Festival in a very…unconventional way.
In honor of the 140-character Twitter feed that the lucky winner will run, company reps will give applicants 140 seconds to perform what amounts to a personal “elevator pitch”, explaining exactly why they’re qualified to manage a brand with 166,000 followers and more than 10 million Facebook fans.
The chain’s PR director hopes to meet “the best and the brightest” among the thousands of media fanatics attending the festival. In explaining his team’s thinking, he says: “The time you have to tell a story, engage a customer or leave a lasting impression on someone socially has shrunk to seconds”–so he wants someone who can make his or her case in just over two minutes with nothing more than a smartphone and an acceptable ID.
Of course, hopefuls can apply for the position in more traditional ways as well, but who’d want to do that? Here’s the job description, redirected from the URL “BecauseImGreat” in case you missed the point.
So is anyone up for the challenge this Sunday at the Austin Hilton? And will there be perfume?