While the agency won’t be able to offer you any free chicken, their client, KFC is offering one piece of free grilled chicken at 5,000 locations today. A quick news search shows an Associated Press story alongside a slew of broadcast and other coverage for the campaign.
KFC did the same stunt back in May, with the help of Oprah Winfrey. Oprah announced a promotion on her show, which led to people flooding KFC locations. People couldn’t get their free chicken as stores ran out, and some were angry.
This time around, some changes have been made. No coupons are required, one can just walk into the store to get their free food. Kelly Felter, Account Supervisor at Weber Shandwick tells PRNewser that in addition to the agency’s work, Draft FCB created the advertising and MediaEdge handled the media buy.