Is Walmart Afraid of Kindle (and the Future)?

The public understands why Walmart wants the Kindle off of its shelves. What kind of retail store would sell a product that encourages customers to shop from home? That would be like a bar selling home brewing kits to customers.

The big box chain’s very public move to drop the reader, however, is mostly symbolic because Kindle sales do not constitute a significant amount of revenue for Walmart. Symbolic gestures, however, are designed to make a statement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in