New Wall Street Journal Blog 'CMO Today' Has the Marketing Industry Covered
Today The Wall Street Journal officially launched “CMO Today“, its new site for marketing/advertising news directed at marketing officers.
Suzanna Vranica, WSJ’s chief advertising editor, will run the blog with the goal of “[defining] what matters and what doesn’t in the chaos of today’s marketing business.”
With a full-time staff of five, CMO Today (follow them on Twitter) will devote plenty of digital space to the ongoing merger between digital and traditional marketing.
Monetary support comes from Adobe, a move that marks a new shift toward sponsored content for the formerly averse WSJ. The
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