Wal-Mart, Target Top Women at NBCU Index

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By Tonya Garcia Comment

Women at NBCU, the female-targeted marketing and research initiative at NBC Universal, has released the September results of its “Brand Power Index,” with retailers Wal-Mart and Target coming out on top, in that order. EBay came in at number three. Since these are findings for September, could the index be influenced by the back-to-school shopping season?

Notable on the list is “One A Day” by Bayer, which jumped 241 spots with a website that encourages visitors to sign up and share for better health. PlayStation Move from Sony Playstation 3 and the Nintendo Wii also moved up.

Car brands, including Ford (#5) and Honda (#9), had a good showing as well. NBCU attributes their higher rankings to the use of social media to introduce new car lines. It’s also tied to the “power of the purse” that House Speaker Nancy Pelosi said was “so self-evident” when she spoke at last month’s NBCU event on marketing to women. Chrysler, which also moved up in the rankings, was also represented at that event.

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