Wal-Mart CEO: "It Wasn't a Matter of Telling Our Story Better, We Had to Create a Better Story"

When you’re the biggest retailer in America, naturally scrutiny will be cast upon you. It has been well documented that Wal-Mart, the subject of endless scrutiny from myraid of watchdog groups, has not been immune from this scenario.

A feature story in this Sunday’s NYTimes, sheds light on some of the sustainablity practices at Wal-Mart that actually do seem to be making a difference, even if not everyone is completely satisfied.

The noteworthy quote from chief executive H.

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