Waggener Edstrom Explains Its New Content 2.0 Strategy
We believe that content is our future; it’s already leading the way.
A major firm launching its own related studio/operation isn’t necessarily earth-shattering news at this point, especially since the big names have reached a sort of consensus regarding the value of original content creation in differentiating one’s services.
Yet the trend continues to evolve. Waggener Edstrom is the latest firm to announce the roll-out of its own full-service offering under the Content360 heading.
We recently spoke to WE advisor/project manager Hava Jeroslow to get some perspective on what makes Content360 different.
How does Content360 differ from standard content service offerings?
First, Content360 is not just about creating content.
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