Waggener Edstrom Develops SXSW Mobile App

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By Tonya Garcia Comment

Waggener Edstrom has developed a free mobile app for Windows Phone 7 and iOS smartphones, Hot Spots @ SXSW, that will single out the most popular events based on Foursquare check-ins.

According to a WE spokesperson, this app will be reworked for future big conference events. Also, the firm is working on adding a Buzz feature that uses WE social analytics products to pinpoint rising trends. At left, a sample screenshot from the iPhone.