Spin the Agencies of Record

The 2011 Texas Tennis Open, a WTA event taking place August 20 through 27 in North Texas, has chosen Zelo Public Relations as its AOR. The firm will manage press relations before and during the event.

PRWeek is reporting that BMC Software and Waggener Edstrom are parting ways. WE had been BMC’s AOR for five years. BMC has begun the search for a new firm. WE has chosen not to pitch the business.

MyRegistry.com, the gift registry service, has chosen 5W PR for services including media relations, events, and partnerships.

Susan Blond Inc.