W2O Group, the newly-formed parent company of WCG, comms firm Twist, and W2O Ventures, has acquired Ravel, a data analysis company. The acquisition includes Ravel’s technology, patents pending, and its staff. Steve Blackmon, Ravel co-founder and VP of the engineering and the development group will now be W2O’s director of data sciences, working directly with clients and helping to develop new tools and technologies.
“We acquired a technology company like Ravel because our clients need increasingly sophisticated and larger-scale data analytics to more precisely understand and gain insight into customer/constituent behavior and do predictive modeling to guide media and content planning and syndication,” Jim Weiss, chairman and CEO of W2O told us in an email.
According to International Data Corporation research cited in the press release, there will be 50 times more data out there by 2020.