Volkswagen of America has issued two RFPs for PR AOR and event AOR reports PRWeek. MWW Group was selected as the company’s first AOR back in 2006 and renewed the contract last year after “a review for a three-year, million-dollar AOR contract,” the story reports.
MWW has declined to participate in the review. “We are very proud of the work that was done for Volkswagen. Our team won virtually every major industry award including many ‘Best of Show’ honors this year and we consistently exceeded all of the success metrics set by the client,” wrote Michael Kempner, CEO of MWW Group, in an e-mail to PRNewser.
PRWeek reports that the search includes both mid- and large-sized firms and Volkswagen reached out to firms about six weeks ago.