Vocus, Solis Research Looks At the Difference Between Popularity and Influence

Vocus and Brian Solis partnered for a study titled “Influencer Grudge Match: Lady Gaga versus Bono!,” which sought to find the difference between popularity and influence, and how to build online influence.  The white paper resulting from the research says 57 percent of respondents would “pay an influencer to help ‘drive actions and outcomes.’” At the executive level, like CEO or CMO, the stat goes up to 63 percent.

According to the press release announcing the research, more than 90 percent of respondents said there was a difference with one respondent answering “Lady Gaga is popular, Bono is influential.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in