Vimeo Selects MWW as AOR


By Tonya Garcia Comment

In addition to a string of new hires, MWW Group has also announced that it has been chosen as AOR for Vimeo, IAC’s video site for creative types (a.k.a. the video site that isn’t YouTube). The firm will work to raise awareness of Vimeo among consumers with a media relations campaign spearheaded by MWW’s consumer lifestyle and technology practice.

In recent weeks, MWW announced that it is also working with Social Media Week and Zumba.