Video: Kathy Bloomgarden, CEO, Ruder Finn

Last week we caught up with Kathy Bloomgarden, co-CEO of huge independent shop Ruder Finn to find out how her firm is adapting to the larger, less controlled universe of people sharing information. She joined her counterparts Mark Penn from Burson-Marsteller, and Steven Rubenstein on a panel moderated by Matthew Bishop from The Economist.

We asked Kathy about how Ruder Finn attempts to understand “intent” over demographics to understand why consumers go online, and how this research drives their campaigns.