Jennifer Risi of IPG (NYSE: IPG) agency Weber Shandwick stopped by the mediabistro offices today to talk about the work her group has been doing, which consults across a variety of account teams and combines media and “influencer” relations with both creating client events and booking client executives to speak at high profile events. Risi said the group is also a big presence in new business pitches to show the kind of relationships and global scale the agency can bring to the table.
“We go to our clients, and we talk about who are the most influential media driving business. Not just media covering their industry, but those…who are brands within themselves,” she said, citing Maria Bartiromo as an example.
Risi has been at Weber Shandwick for 11 years and cited the agency’s “entrepreneurial environment” for her long tenure. We also talked a bit about some of the dos and doesn’t when it comes to executive speaking gigs. “It can’t be just be a sales pitch, it has to be [about] how can you work together with the other folks in attendance to drive business forward for the greater good,” she said.