Video: Carrot Creative President on the Social Agency Landscape

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By Joe Ciarallo Comment



Carrot Creative
President and Creative Director Mike Germano stopped by the mediabistro offices today alongside VP of Communications Katy Kelley. Since its founding in 2005, Germano has built the digital agency to a 15-person shop located in Brooklyn’s DUMBO neighborhood.

Carrot clients include The Onion, Crayola, the NFL, Unilever, MLB.com and the Dave Matthews Band. The agency also does a lot of work for Weber Shandwick, although, “with the agency side, I don’t get to talk about our work, so that’s the aggravating part,” he said.

Asked about how he sees the digital agency competitive set changing, Germano said, “…it’s the PR industry that should own social media, because it’s about conversation, having that conversation, getting people to talk about your product, putting information out there and getting customers to become advocates. …but the reality is, people who were born digital, who understand social media, understand the design and development of it, aren’t going to PR agencies.” It’s an interesting pitch for a company that isn’t a “PR” agency, but counts PR agencies as clients.

AgencySpy was on hand as well and asked Germano whether clients (either through an agency or direct) come to Carrot for help with social conversations or profit. Get that answer to that question via video here.