Victoria’s Secret Gets an Earful from Irate Parents
The public doesn’t appreciate brands that cross invisible but well-established lines in our culture, particularly in the name of greed. For example, don’t break out your storefront Christmas decorations before Thanksgiving Day. Oh, and don’t sell lingerie to girls who are still convinced they’re going to marry Justin Bieber under a rainbow.
By selling lingerie to the “tween” demographic, Victoria’s Secret has broken all sorts of unspoken public relations rules, most importantly “don’t piss off parents”.
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