Verizon Presser Doesn't Astound, But Was A Success

So in case you’re already buried under a foot of snow and haven’t heard, Verizon held a big press conference today to announce that it will be selling the iPhone starting February 10 (advanced sales on February 3 for existing Verizon customers).

Marni Walden, CMO of Verizon Wireless, told the Wall Street Journal that “the marketing campaign will be ‘a substantial effort’.”

“She declined, though, to comment on the specific amount and added that the marketing also would ride on the built-in buzz around the product,” the story continues.

AT&T is already talking smack.

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