Vendors Jockey for Attention at PRSA 2009

We’re covering the 2009 PRSA conference from afar today through sources and the #prsa09 hashtag, and the message seems to be tools, tools, tools. Firms need them, and sponsors are there to schmooze and sell them. Among the tiers of sponsors are six of the press release wire services, and measurement, monitoring, and database tools from big to small including Cision, VMS, Moreover and BlueVision. The controversial paid social media facilitator Izea is on the scene too, giving