Valentino PR Apologizes for Using Pics from Philip Seymour Hoffman's Wake

When a Page Six headline calls you “appalling”, it may be time to think about what you’ve done.

Unfortunately, fashion PR is to blame for the most classless response to Philip Seymour Hoffman‘s death; not one but two big-name brands used the actor’s recent New York wake as an chance to promote their own products.

We hoped Gawker‘s “Fashion Label Uses Wake As PR Opp” headline was just more clickbait, but a “celebrity relations manager” at Valentino did indeed spam journalists with pictures of Amy Adams carrying one of the brand’s bags to Hoffman’s ceremony last week in Manhattan (along with an official promo for the bag).

The email in question read:

“We are pleased to announce Amy Adams carrying the Valentino Garavany Rockstud Duble bag from the Spring/Summer 2014 collection on Feb.