PRNewser recently spoke with Brian Cross, managing partner and director of rocket science at Elasticity, about how to use humor in PR campaigns. Rather than going for the big belly laugh, Cross emphasizes the use of a clever tie-in and the ability to find the humor in yourself as a way to reach an audience.
“What you’re trying to do with a sense of humor is make yourself more human,” he says. “With that definition, we use [humor] with every client.”
And how exactly does one become “director of rocket science” at a PR firm? Cross says it had something to do with the fact that a lot of people were saying that social media isn’t rocket science. It definitely isn’t, he says, but “there is a little science behind it.”