USC's PR Industry Study: Recession Was Not Crushing, Expect Modest Increase for 2010
After the financial meltdown in late 2008 hit, we heard a lot of survival stories from agency heads, ranging from “down 40%,” “took care of redundancy,” “we kept our clients by reducing retainers,” to “we’re not firing anyone”.
“Flat is the new up” was the cliche and the goal.
In Part One of USC Annenberg Strategic Communication and Public Relations Center (SCPRC) Professor Jerry Swerling’s latest Public Relations Generally Accepted Practices (GAP) Study released this week, it appears 2009 wasn’t as bad as once thought, and that 2010 will end up ok.
“GAP
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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