Upworthy: Paid Content Brings More Clicks Than Editorial

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…even if it’s sponsored

Yesterday we posted on a Contently survey finding that sponsored content (NOT general “content marketing”) usually elicits groans, irritation and a feeling of being “deceived” among average readers. The survey even found that such material often damages the credibility of the pubs in which it appears.

And yet, one of the hottest viral content sites on the Internet now claims that its sponsored posts drive more traffic than editorial.

You won’t BELIEVE what happens after the jump…

Back in April, Upworthy announced plans to partner with Unilever for a series of “feel-good” sponsored posts.

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