Days after announcing a partnership with ABC that will target Hispanic viewers with an English language 24-hour news station and other media, Univision has announced the launch of UVideos Digital Network, a video platform with Univision content. Videos will be accessible across a variety of gadgets and available to both English- and Spanish-speaking audiences.
This announcement was accompanied by a few others: new Webnovelas that build on the success of two previous shows, “Vidas Cruzadas” and “No Me Hallo”; broadband partnerships; and partnerships with companies like YouTube and Dish to increase distribution.
Univision’s upfront took place today, and here’s a lineup of the fall programming for that network as well as Telefutura and Galavision. Not only was Sofia Vergara there, but NY Times’ Tanzina Vega tweets that Shakira performed. On a more serious note, the network is expanding studios in New York, Miami, and Los Angeles in preparation for the Presidential election.
“As Univision celebrates its 50th anniversary, marketers are facing the stark reality of a rapidly evolving media landscape and consumer base that looks nothing like it did in years past. Today, at least 20 percent of marketers’ target market is Hispanic, so what was once considered a niche is now an undeniable, mainstream growth opportunity,” Univision CEO Randy Falco said a statement.
According to a statement from David Lawenda, president of advertising sales and marketing, Univision has 94 percent live viewership, 68 percent “unduplicated reach,” and high online traffic.