United Airlines Is Human After All: Crew Helps Man See Dying Mom
Whenever we write about public relations and airlines, it’s typically a frustrating analysis exploring how passengers are being nickel-and-dimed to death by dubious fees and practices while the companies themselves only earn 21 cents per passenger and struggle to stay in business.
Airlines and their customers have a tense and often combative relationship, making the airline industry a fertile category for PR experts—sort of like how geologists go to volcanoes to study the components of earth!
That said, it’s nice to encounter a story that involves the public and the airlines getting along.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in