Unique Pitches: The Love Letter

While most of the pitches we receive here at PRNewser come through email, there are an occasional few that arrive to us via alternative channels.

When sending swag, or any other type of buzz seeking materials, the line between cute and scary is often a thin one.

A good example of a successful campaign is that of Darren Barefoot and Julie Szabo of Capulet Communications. When promoting their book, Getting to First Base: A Social Media Marketing Playbook, the duo “postal mailed love letters to the authors of 10 major marketing blogs — complete with perfumed paper and handwritten praise.