UK Firm Slammed for Requiring Journalists to Tweet Promos for Press Access

Wonder what their conditions were

In case you missed it, Lorde and One Direction won big at this week’s Brit Awards (the UK equivalent of the Grammys). Beyoncé played, someone posed as Daft Punk, and everyone made fun of everyone else’s outfits. In other words, it was a night out in London. From where we sit, the losers look a lot like event sponsor Mastercard and its firm House PR.

Lots of Brits ripped mercilessly on the #PricelessSurprises tag thanks to what we hope will prove to be 2014’s most tone-deaf media relations move.

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