UK Authorities Axe Another Good Ad
Yesterday we reported on UK advertising authority Clearcast’s decision to pull an excellent SodaStream spot for “denigrating” major soda brands whose products don’t even appear in the ad. Today brings another story of a regulatory group killing a clever campaign, and we have to ask: have British people always been such irrational buzzkills?
Here’s the ad for travel metasearch engine Kayak:
The Advertising Standards Authority received more than 400 complaints about this video and decided to kill the obviously satirical spot “because it was too upsetting to individuals who have undergone brain surgery, and their families.”
OK,
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