Ugly Sweaters for a Good Cause: Brands Celebrate UK's 'Christmas Jumper Day'
In the UK, the donning of hideously tacky Christmas sweaters has gone beyond an ironic fashion statement and party theme; today, Friday, December 12, is Christmas Jumper Day, a day dedicated to celebrating all things sequins and yarn while supporting the British charity Save The Children. The idea is for every person who sports a Christmas “jumper” today to consider giving a small donation of £2 by texting WOOLY to 70050.
Curious to see how organizations and brands would take part, we took to Twitter to explore the XmasJumperDay hashtag, and found roughly what we expected: many seriously fabulous sweaters; companies and organizations decking themselves out while ensuring the charitable side of things remains the focus; and, of course, some brands hijacking the hashtag for their own purposes.
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